Reflecting the spirit of one of the most traditional events in the Brazilian lottery calendar, the campaign was built around the tagline “Dupla de Páscoa, Your Perfect Match.” The project reinforces the connection between dreams, opportunity, and celebration, highlighting the estimated prize of R$40 million while encouraging participation through lottery pools. Developed by Calia’s Planning and Digital Content team, the campaign came to life through a vibrant visual language and a series of digital executions designed to engage diverse audiences.
