The National Commercial Training Service (Senac) celebrated its 80th anniversary with the launch of a nationwide campaign honoring the milestone. Under the tagline “See You Tomorrow”, Senac celebrates its constant presence in the lives of Brazilians while highlighting the impact it creates on the future of individuals, the market, and the institution itself. The campaign’s digital pieces, developed by the team at Calia agency, translate the connection between tradition and future through a contemporary, dynamic visual language deeply connected to the digital universe. The project reinforces the institution’s legacy while projecting its role for future generations.
