Launched in 2025, the “Tudo em Dia CAIXA” campaign encourages debt regularization through accessible communication, highlighting the bank’s flexible negotiation conditions. With a light and humorous tone, it features Paulo Vieira alongside the Homem-Dívida character to bring the topic closer to everyday life. Created for CAIXA Econômica Federal in partnership with Calia agency, the campaign was aired nationwide across multiple platforms. This project showcases a selection of digital assets developed by Calia’s team, exploring visual unfoldings and formats designed for engagement.
